Practically everyone has a Facebook account these days and it's no secret how powerful this particular social media platform has become, particularly when it comes to today's youth. Marketers have no choice but to tap into the range of channels that form the basis of peer to peer communication. If you want your brand to be noticed and reinforced through word of mouth then it needs to be where people spend their free time socialising with friends. Check out this interesting article on suggestions to brands about targeting young consumers using social media:
http://www.utalkmarketing.com/
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