How can professional bodies tap into the student market?

With the evolution of technology and the now global dimension of commerce, business has grown exponentially and become as diverse as you could possibly get.  It’s no wonder then that a need has arisen for specific professions to come up with a way to regulate the systems and legalities involved, with an aim towards demystifying the world of business and protecting the interests of those practicing a particular trade.  Not only is it necessary for professional bodies to support their members, but they have a mandate to ensure that the standards of their profession are upheld.  Many of the bodies do this by establishing training courses or qualifications or insisting on accreditation via membership as a requirement to practice certain professions in the UK.  Some of the obvious examples of these include medicine, finance and accountancy.

Each professional body will have a range of membership opportunities available, from affiliates who may not be interested in becoming fully qualified, but still have a strong interest in a particular field, to associates who are in the process of developing their professional careers, to fellows who are recognised with awards for outstanding achievement and competence in their field.  Last but not least, there will be membership categories aimed primarily at the student market, for those who are just embarking on their professional careers.  Each level of membership will allow access to a wide range of benefits, whether it be professional resources and information, the chance to network and build relationships within the industry, or the opportunity to take advantage of various related leisure or retail discounts and deals.

So where does Youth Media come into all of this you might say?  One of the major issues that organisations have in targeting the elusive Generation Y is that they are always a step ahead when it comes to their consumption of media and they are not so easily tempted or impressed by traditional methods.  If we’re to believe the research then the youth tend to be incentive driven and are more swayed by the opinions of their peers than the promotional marketing of a particular brand.  Ok, so if the youth aren’t likely to pick up a newspaper and feel less inclined towards ads on tv then what on earth can we use?  The answer is to pinpoint where the youth spend the majority of their dwell time – these days it’s on their phone or their PC. 

Youth Media specialises in the provision of unique and tailored communication solutions for brands looking to target the student market.  With a reach of 2.2 million students in universities around the UK, professional bodies looking to promote their membership or qualifications to the student market have a wealth of media options available.  Why not place an ad on our YouthWire platform, a unique offering situated on the desktop of PCs in areas of study, to not only promote the brand but drive targeted traffic to your website, or run an email campaign where the personal touch comes from the involvement of heads of department where emails are sent to academic email addresses, meaning no issue with spam filters and the added effect of a trusted source to encourage more opens and higher conversion.  If it’s brand awareness you’re after then we have a range of ambient media to complement any campaign.