For those of us who are office bound, having entered the dog eat dog world of business after years spent studying a degree or diploma of sorts, even if we fell somewhere along the spectrum of hooligan or information junkie, memories of those long summers with nothing to do but find the next big adventure no doubt bring a certain smile to the dial. With the end of the academic year approaching, students are furiously revising for those final exams, but they will also be relishing the idea of having some well earned time off. What to do? Where to go? Who to see? Oh to be in the same position all over again!
It’s a well known fact that travel can be cheap, especially when it comes to exploring all that Europe has to offer on a student budget. It’s a time in our lives when we live for adventure, long to sate the syndrome of itchy feet and spread our newly formed wings. There’s a sense of excitement that comes along with summer, as it presents all kinds of opportunity for the young and the free. No mortgages to worry about, no kids in tow, just a backpack and the thrill that freedom and independence entails. Whether it’s travelling alone or in a group, students are always keen to take advantage of the sunny climates of our Mediterranean neighbours.
Do you specialise in travel? Do you offer discounted package deals aimed at the student market? Then this could be the perfect opportunity to launch a marketing campaign at the heart of the student market. Youth Media has a strong presence within education in the UK – our reach stands at 2.2 million students in university aged 18 and over. Our YouthWire platform enables brands to run ad campaigns that come direct to the student on their desktop within areas of study. While they’re whiling the time away engrossed in those books, every so often their mind is going to drift to those exciting summer plans and what better opportunity than to pique an interest in one of your own travel deals at that very moment. If it’s not digital media you’re after then why not make use of our poster panels situated in areas of high footfall within university libraries. Save yourself the trouble and book now to avoid missing out. If you can’t wait for summer, neither can they!
Friday, 7 May 2010
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