Why is Graduate Recruitment so important?

Companies and corporations spend a lot of money each year on recruiting new talent because they understand that graduates inject a certain amount of fresh blood and offer new insights into company policies and practices having just received an education in some of the top institutions in the country. It is also an opportunity to mould an energetic, eager to learn, highly charged intellect into a valuable asset to the business. They are, after all, the future managers and directors of the company.

So what are the key skills that recruiters are looking for in a graduate?

• Motivation and enthusiasm
• Ability to work well in a team
• Excellent communication
• Flexibility and adaptability
• Proactive initiative
• Desire to learn and grow

With the economy still in recovery after a massive recession, businesses have had to pull back on their purse strings and budgets, particularly those for graduate recruitment have been cut severely. Another consequence of the recession has been a job market flooded with redundancies and graduates unable to find work. In speaking to agencies, a resounding trend seems to be that recruiters now face a problem of quality versus quantity when it comes to their pool of candidates. Not only have clients cut their spend, they are now demanding more value and return on their investment. So the question is how do recruiters overcome these issues in a flagging economy?

Measurability, now more than ever, seems the key to any marketing or recruitment campaign and digital appears to offer that sought after return on investment. Campaigns need to be highly targeted, whether it’s placing a banner ad on a youth oriented website or sending out emails to a database of registered students. Youth Media takes it a step further and offers targeted email campaigns sent through heads of department to student academic email addresses, adding a personal touch and ensuring it comes from a trusted source to encourage more opens and higher click through than other forms of e-marketing. Click here to find out more.