With so much competition in the advertising world, it seems that brands are having to pull out all the stops to be as creative as humanly possible. The youth market is moved by innovation, arguably more so than any other demographic. Check out this link to some of the most interesting ad campaigns from around the world courtesy of Designers Couch:
http://designerscouch.org/show_article/119/eight-interesting-ad-campaigns.html
That's interesting, never though there is so much competition spirit in the advertising. Though it is logical and understandable :) Thank you for posting!
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